MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace
VIEQUES, PR – Six years ago, the NewFronts were birthed to serve a burgeoning video marketplace. Sellers hoped to cash in on consumer viewing behavioral shifts while charging advertisers broadcast...
View ArticleTarget’s Agyilan: Seeking Granular Consumer Data Across TV Screens in 2017
LOS ANGELES – There’s something reassuring about knowing that a company called Target is very good at targeting its guests. In return, they inform the retailer about their television preferences along...
View ArticleGroupM’s Cowdell: More Non-Competing Brands Will Share Consumer Data
LOS ANGELES – While in the larger world there’s nothing wrong with building silos, the advertising industry just has to break the habit when it comes to the digital space. Every time there’s a “new...
View ArticleFinding Forums For Addressable Ads ‘Harder Than Ever’: Hearts & Science’s...
LOS ANGELES – One of the challenges of understanding cross-screen content consumption is knowing the right time to go cross-screen with advertising messages and at what depth. Then there is the...
View ArticleLaunching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
VIEQUES, PR — It operates what is becoming known as one of the world’s leading addressable TV advertising systems. Now the UK’s Sky is launching AdSmart in to Ireland. Speaking at the Beet Retreat in...
View ArticleHow Platforms Are Creating New Ad Formats: Spotify, Facebook, Innovid &...
VIEQUES, PR — The IAB may have a list of standard ad formats, the hymnsheet that the online advertising industry sings from. But ad formats are changing every day. Publishers and platforms go on...
View ArticleGroupM’s Gotlieb On Addressable Ads, Creative Versioning And Brand Safety
LOS ANGELES – The year 2017 could see set-top box and other forms of addressable advertising become truly scalable, while a great deal of work is still to be done on creative versioning of campaigns....
View ArticleBeet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen...
Analyzing the impact of video advertising reveals not only incremental lift in offline store visits but also the vast difference in quality of inventory from one programmatic exchange to another. These...
View ArticleEngaging With Consumers Means Thinking Beyond Boxes And Screens: OMD’s Rozen
LOS ANGELES – Reaching the right audience with advertising is only part of the bigger puzzle called engagement. It starts with figuring out the role of media in driving creative decisions. “I think the...
View ArticleScheppach’s Matter More Media Gains Co-Founder Murtos, Partnership With Tapad
LOS ANGELES – It’s been a busy six months for Matter More Media CEO & Co-Founder Tracey Scheppach. The addressable television specialist formerly of Publicis has a new partner in Co-Founder and...
View ArticleTwitter’s Greenberger on News Platform for Advertisers
LOS ANGELES — At a time when publishers’ spoils from relying on social platforms for distribution are coming under scrutiny, the man responsible for brokering Twitter’s deals with news organizations...
View ArticleAlphonso’s Gall Targets Distracted TV Viewers On Second Screens
LOS ANGELES — For TV advertisers eager to see the effect of their campaign more quickly, a US- and India-based company claims to have the answer. Alphonso, which offers the ability for buyers to serve...
View ArticleNew Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss
VIEQUES, PR — Age, gender and demographic just don’t cut it anymore. In the new age of advertising super-powers, marketers want to target consumers with more more granularity and certainty than...
View ArticleIs Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss
VIEQUES, PR — Digital advertisers need a common metric for what constitutes user-viewable video inventory – but they shouldn’t rely on it as the prime driver of their strategy. That is according to a...
View ArticleWest Elm’s Chatelain On Digital Channels: Start Small, Gauge Results And Ramp...
Television can drive big awareness, but with digital media brands can take small steps with small budgets and “test and learn” their way to success. This, in essence, is the approach online and...
View ArticleAssembly’s Lee: Short On Silos, Big On Data And Transparency
VIEQUES, PR – Having worked nearly two decades for a major holding company media agency, Francois Lee prefers the “pipeline” of data that runs through MDC Partners’ Assembly to “siloed verticals.” When...
View ArticleProgrammers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC,...
VIEQUES, PR — Already this year, several of the big US TV networks have declared they will make moves to let advertising buyers use granular and first-party viewer data, over and above traditional...
View ArticleAdobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
VIEQUES, PR – There’s no shortage of data to apply to linear television audience targeting and, likewise, a variety of ways to attribute campaign results. In the middle lies the customer experience,...
View ArticleInnovid’s Chalozin On Internet TV’s UX Imperative
VIEQUES, PR — Around the world, television sets are getting connected to the internet – and that is creating a huge new opportunity for a new breed of gatekeeper. But the new broadcast contenders...
View ArticleLike Sponsorships, Content Marketing Requires Connecting With Audiences:...
LOS ANGELES – If you could hold a mirror to the current world of content marketing it would largely reflect what’s been happening for a long time in sports and entertainment sponsorships. One of the...
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